Shetliffe succeeds Lucy Reece-Raybould, who served as the head of the association for five years before leaving in January.

He has 30 years of experience in the footwear and accessories industry, including senior roles at Dr Martens, Ben Sherman, Vagabond, VF Corporation, the Dune Group and Havaianas.

Jane Wilson, Chair of the BFA, said: “Richard brings superb industry experience and a remarkable record of driving growth in footwear businesses. He has an impressive global network and is well-liked and respected across the industry. The Board and I are eager to work with Richard as we pursue our strategic goals to support and serve the membership.”

Shetliffe added: “I am thrilled to be joining the BFA as Chief Executive Officer. I am excited to explore the opportunities that exist within the BFA, and it is a genuine privilege to be able to represent the footwear sector. I also look forward to forging close relations with our members and key stakeholders to ensure that we are building a strong community that supports, represents and promotes the sector.”

Source: World Footwear