Currently the Executive Director for Business Development and Marketing at the Company of Master Jewellers (CMJ), Lucy Reece-Raybould will join the British Footwear Association (BFA) as its new CEO at the end of May. For over 30 years she has held senior positions in the jewellery and watch industry at companies including Goldsmiths Group/SpringColour and Swatch Group. Her experience covers a wide range of areas including handling brands from Guess, Lacoste, and Tommy Hilfiger to Versace, among others.