However, overall retail sales were down in the UK (-1%), North America (-2.7%), Europe (-5.7%), and Overseas markets (-6.1%). Retail sales for the Jaguar brand reached 12,964 vehicles in July, -1.8% on July 2016 as the introduction of the Jaguar XFL and solid sales of F-PACE were offset by lower sales of XE. The Land Rover brand retailed 33,110 vehicles in July, up 5.8% year-on-year, reflecting the sales ramp up of the all-new Discovery and continuing strong sales of Discovery Sport and Range Rover as well as the introduction of the new Range Rover Velar.