The job cuts are to be carried out over the next 18 months and are said to be part of the “Made to Last” turnaround plan, which began at the end of 2019. Struggling with loss making, Clarks situation is said to have worsened with the collateral effects of the Covid-19 pandemic. Giorgio Presca, CEO, Clarks, said there were exciting opportunities ahead for the company but it needed to “make some difficult decisions to get there”.
“To ignite our emotional connection with consumers, we have organised Clarks’ brand portfolio across three distinct business units that each represent a unique segment of the shoe market, Clarks Originals, Clarks Collection and Cloudsteppers by Clarks,” Presca told English newspaper Birmingham Live. “This is helping us move fast to get ahead of the changes in the ways that our consumers live their lives, so that we are there for them every step of the way. We are a business that walks its own path, and we are evolving to put our brand and consumers at the heart of everything we do. This will ensure that our organisation is made to last, empowering our people to contribute to a great future for the company”, he added.
According to Clarks, these redundancies will be offset by the creation of 200 new jobs.
Sources: Somerset Live/The Guardian
