Coach Forever seeks to spotlight the optimism of craft, community and responsibility to the planet through new, vintage and archival Coach designs. It also features recontextualized key pieces from Fall 2020. “Coach Forever is a reflection on what matters most right now and a statement about responsibility, renewal and reduction. Inspired by Coach Creative Director Stuart Vevers’ vision of practical optimism, the collection tells the story of Coach bags beyond the runway as they are worn, cared for, personalised and passed down. Grounded in Coach’s legacy of craft, it offers a vision of a more mindful future featuring better-made things”, said the brand in a statement.

Shot remotely from around the world, Coach Forever is to be unveiled as a film presentation and supported with additional social content over the course of three days, all revealing the collection and cast through the lens of Teller. Coach Forever also introduces “A Love Letter to New York,” a special collection crafted by New York City artisans in support of the fashion community in the house’s hometown. It is dedicated to the city’s enduring spirit of creativity, optimism and courage.