According to a claim by Abicalçados, the Brazilian Footwear Manufacturers Association, around US$362,000 was generated in direct business during the event, and another US$2 million is expected over the next few months.

Roberta Ramos, Project Manager, Abicalçados, said these results bring a positive perspective for the rest of the year, despite the uncertainty caused by the election of the U.S. President, Donald Trump. “We have worked several years to build a positive image of the Brazilian footwear industry. Despite the economic instability, our sector has sustained its tradition developing trade relations with over 150 different countries, which acknowledge our product differentiation in terms of design, materials used, as well as delivery flexibility”, she says.

The 45th edition of Couromoda will take place January, 15-18, 2018.