Taking place January 15-18 at the Expo Center Norte in São Paulo, Brazil, the upcoming edition of Couromoda will welcome a delegation of buyers from Colombia’s JCT Empresarial Josh and Calzados Ibony Groups, who have “great import potential, but still work very little with Brazil”, according to Letícia Sperb Masselli, Commercial Promotion Coordinator, Abicalçados (the Brazilian Association of Footwear Manufacturers). Brazil’s footwear exports to Colombia totalled over US$40 million in 2017.

The usual ‘Forum Couromoda’ will be organised, with four different presentations being scheduled during the event on the topics of ‘Digital Influencers’, ‘Tagging on the Catwalks’, ‘Gamification’, and ‘Innovation, Technology and Entrepreneurship’.