Ije Nwokorie, currently Chief Brand Officer at the brand, will succeed Wilson before the end of the current financial year.

Wilson said: “Dr Martens is an incredible brand powered by our fantastic people. After six years in the role, I feel that the time is right to hand over this year, and I am excited that Ije will be my successor. I have enjoyed working with Ije, both as a Board member and in the executive leadership team in recent months, and I have seen his brand knowledge and passion first-hand. I look forward to working with him closely in the year ahead.”

The company will announce its full 2024 fiscal year results at the end of May, with improvements expected despite a poor overall performance and difficult outlook for the 2025 financial year.

Wilson added: “The FY25 outlook is challenging, and the whole organisation is focused on our action plan to reignite boot demand, particularly in the U.S., our largest market. The nature of U.S. wholesale is that when customers gain confidence in the market, we will see a significant improvement in our business performance, but we are not assuming that this occurs in FY25.”