ReSouled will allow consumers to purchase refurbished and second-hand footwear from the brand at around 80% of the original cost.

The program is launching in the UK as part of a trial run with plans to expand it if it is successful. Repair services will be undertaken during the trial by The Boot Repair Company.

Speaking to The Guardian, CEO Kenny Wilson said that hopes are for refurbished and second-hand footwear to make up 15% of the brand’s sales in 10 years.

He said: “We think this is going to be a big part of how consumers shop in the future. This is part of something really important for the business longer term. Our incredible strength is the durability of the product.

“I can own a pair for seven or eight years and they are still perfectly good for someone else who wants to buy them”, he said. The scheme is in line with the brand’s commitment to encourage sustainability and increase the ‘second life’ of its footwear by 2025.”

Source: The Guardian