Started in 2001 in partnership with Green Network, a Japanese NGO, the project aims at stabilising the exposed land and allowing a slow, but promising, recovery of the grasslands. In doing so, it reduces the impact of sandstorms affecting the local environment and the rest other Asian regions including China, Japan, Taiwan and Korea.

“As an outdoor lifestyle brand, protecting and creating a more sustainable environment is not just a nice to have – it makes good business sense”, said John Gearing, VP and Managing Director for Timberland & Sportwear Asia Pacific. “Today’s major achievement of planting two million trees in Horqin signifies our continued commitment to protect the outdoors, not just in the short term, but for future generations”, he added.

Northern China’s Horqin Desert, situated in Inner Mongolia, was grasslands until the 1960s. A combination of over-grazing of the land and climate change led to deforestation of the area, resulting in the creation of a desert the size of Switzerland (42,300 sq km).

The project also educates local communities on how to prevent further desertification by more effective land use and farming methods.

“At the highest level, Timberland strives to make it better – for our products, for the outdoors, and for the communities around the globe where we live, work and play”, said Colleen Vien, Timberland’s Global Sustainability Director.

Source: FDRA