To support this 10% increase, Ferrari has created its first collection by Rocco Iannone, the Brand Diversification Creative Director at Ferrari. Additionally, the authorised Ferrari dealer Maranello has closed 50% of its stores, cut licenses and reduced supply to control its merchandising outlets.

Ferrari is confident that its first fashion collection, combined with shows to present it, will enrich the international perception of the brand with products that range from simple souvenirs for “brand fans” to an authentic expression of Ferrari and its ideals.

To design Ferrari’s first collection, designer Rocco Iannone relied on four values: performance, innovation, aesthetics and craftsmanship. The brand’s debut collection is not seasonal: it includes a line of elegant and casual leather coats, relaxed trousers, high heels and sporty sneakers. It will be sold through six drops throughout the year, until June 2022.

The first available items will be online and in stores starting June 14, 2021, the days in which the store in Maranello will also open. It will be available on LuisaViaRoma in June and, from September, on Farfetch.
The outerwear will be retailed for between €1,500 and €2,000; sneakers for €600-700, leather goods and accessories for around €1,000. Ferrari plans to hold a catwalk show annually from now on.

Source: La Conceria