Launched on April 18 to mark the start of Fashion Revolution Week (April 18-24), the first edition includes 40 of the biggest global fashion brands and ranks companies according to the level of transparency in their supply chain. The aim is further transparency, greater consumer and regulatory accountability in the supply chain.

The average score for the 40 brands surveyed by Fashion Revolution is 42% out of 100. Levi Strauss & Co ranks number one with 77%, while luxury brand Chanel holds the last place in the ranking, with 10%, and closely followed by Forever 21, Claire’s Accessories, Hermès, Louis Vuitton and Prada. “This sends a strong signal that luxury brands in particular have much more work to do”, said the movement in a statement.

“Lack of transparency costs lives. It is impossible for companies to make sure human rights are respected and that environmental practices are sound without knowing where their products are made, who is making them and under what conditions. When companies are working in a transparent way, this also implies openness, communication and accountability across the supply chain and with the public”, said Carry Somers, Co-Founder, Fashion Revolution.

Over 80 countries now participate in the movement which takes place on April 24 of each year. The #whomademyclothes hashtag has become widely used on various social media platforms.

Also see this week’s Redwood Comment by clicking here.

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