The organisation’s new board of directors, appointed at the start of the year, has created a “transversal mandate” and appointed Brunschwig to oversee its projects and activities related to promoting skills and jobs in the industry.

From 2023-2025, he will supervise the activities involved in valorising and promoting manufacturing jobs, including the Adopt a School Project, launched in 2021 in collaboration with the Ministry of Education and now involving 26 Altagamma Members.

Matteo Lunelli, Chairman of Altagamma. said: “Manufacturing talent and expertise are the cornerstone of Italian creative excellence. This unique heritage has to be safeguarded and passed down to future generations, inspiring young people and creating dedicated training programs.

“As a Board Member, Serge Brunschwig has always displayed a keen awareness of these issues and great insight into the challenges involved. The hard work and dedication we know he will generously devote to this mandate will be crucial when it comes to advocating for these issues on an institutional level and raising awareness among families and young people of these rewarding career paths.”

Brunschwig added: “I am delighted to receive this mandate because I believe that people are our greatest asset, and that is why both Fendi and Altagamma are deeply committed to creating special initiatives and projects to foster the development and transmission of know-how from one generation to the next.

“We want to promote craftsmanship jobs in the luxury sector and show the new generations that they represent a genuine career opportunity. The Italian workshops and ateliers that work with us are the driving force of Italian-made excellence, and we are proud to train and empower new artisans who will help safeguard Italian savoir-faire”.