The uncertain economic and political backdrop ruling at the time of the GRFC has led changes and fresh challenges in the retail environment. For example, a brand can have excellent designers, good quality manufacturing, latest styles and colours and have its target market well-defined and marketing strategy in place; but if the final interface with the consumer is not taken care of, then the new model or collection of a brand could be doomed to failure with the consequential loss of time and investment.
Attendees listened to three panels – one on the U.S market with reference to other major markets; the second presentation was the China Panel and the third was a panel with e-commerce specialists explaining the intricacies of this type of “multi-channel retailing”.
Click on the video below for a interview by Richard Smith of APLF with Carsten Lui, Marketing Director of Chinese footwear retailer, Belle International. Belle has 19,000 footwear retail stores throughout China.