Gulden confirmed his departure from Puma last week and will succeed Adidas CEO Kasper Rorsted, who has held the role since 2016.
Rorsted will leave the company on November 11, 2022, and Chief Financial Officer Harm Ohlmeyer will lead the company in the interim period.
Gulden previously worked at Adidas between 1992-99 as SVP of Apparel And Accessories as well as other roles, and has also served as CEO of Danish jewellery brand Pandora, Managing Director of European footwear retailer Deichmann, President of Rack Room Shoes and in various roles at outdoor apparel company Helly Hansen.
“We are very pleased to welcome Bjørn Gulden back at Adidas,” said Thomas Rabe, Chairman of the supervisory board of Adidas.
“As CEO of Puma, he re-invigorated the brand and led the company to record results. [We are] convinced that Bjørn Gulden will head Adidas into a new era of strength and is looking very much forward to a successful cooperation.”
Source: Footwear News