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PRINT & DIGITAL
Four macro trends for winter 16-17 from BASF
The new Autumn/ Winter 2016-17 collection from BASF features a presentation innovation, expanding to four macro-trends, instead of the usual three. These trends are also presented in a novel context, using an exclusive drawing of a stag which is customised for each trend. The new “Edition Dolomiti”, whose name was inspired from the mountain range in North-Eastern Italy, symbolises the cold season and introduces a warm and baroque Autumn/Winter which encompasses the four macro-trends: Tradition, Transgression, Essential and Scenic.
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