French Legacy Group has committed to protecting the heritage of the brand, which was founded in 1934. With this acquisition, the group is targeting a turnover of €50 million (US$56.4 million) by 2024.

Under the new leadership, Ateliers Heschung aims to eventually export more than half of its sales internationally, particularly in Asia and the United States, and to achieve a third through e-commerce.

“By bringing us closer to French Legacy Group, we are perpetuating a history that has spanned the century. Our heritage brands with strong identities complement each other, one focused on women and the other on men. These synergies will breathe new life into us,” said CEO Pierre Heschung, who is the grandson of the brand’s eponymous founder.

Source: Fashion United