D’Attis, who most recently served as CEO of the Prada brand, will report to Luca de Meo and be based in London. He succeeds Gianfilippo Testa.
Kering says D’Attis brings more than 25 years of experience in the luxury sector, highlighting his background in brand development, retail and client engagement across global markets. The company said he would oversee the next phase of Alexander McQueen’s development, with a focus on strengthening the brand’s positioning, improving execution and boosting financial performance.
The appointment comes as Alexander McQueen undergoes a wider operational reset. Kering said the business is moving toward a “leaner and more disciplined” model centred on more focused collections, a streamlined organisation and a rightsized retail network.
Independently, Reuters reports suggest the brand has been grappling with a sales slump and restructuring measures, including layoffs and labour unrest at its Italian operations.
Kering strike draws strong turnout
Italian unions said the May 20 strike across Kering’s operations achieved participation rates of 70-100% as workers protested 54 planned job cuts at Alexander McQueen’s Italian operations and wider restructuring plans. Unions criticised a lack of consultation over alternatives to redundancies, while Kering has continued to defend a leaner operating model for the brand while moving ahead with leadership changes, such as this most recent appointment of Gianfranco D’Attis.
