“Our second quarter results reaffirm that Deckers Brands is a growth company,” commented Angel Martinez, President, Chief Executive Officer and Chair of the Board of Directors. “Both our revenues and earnings grew more than 20% for the second quarter compared to the same period last year driven by the performance of our strongest, most diversified product line up ever. We believe that consumers are responding positively to the combination of sharper price points, innovation and enhanced aesthetics. At the same time, we plan to continue to focus on marketing programs and Omni-Channel initiatives to effectively communicate our product stories and drive increased conversions in our Direct-to-Consumer channel. We believe that we are well positioned for another successful holiday season, and more importantly, to drive growth for many years to come.”

UGG brand

UGG brand net sales for the second quarter increased 23.8% to $417.1 million compared to $337.0 million for the same period last year. The increase in sales was driven by higher global wholesale sales, the sales contribution from new worldwide retail store openings and an increase in global e-commerce sales, partially offset by a decrease in same store sales and international distributor sales. The decrease in international distributor sales is mainly due to the conversion of the German market from distributor to direct wholesale.