The company achieved turnover growth of 45% in 2023 for a total of €53 million and is aiming for €60 million in 2024 before taking the result to €100 million in 2025.

Hoff, which was founded by Fran Marchena in 2017, has reportedly driven growth by diversifying its offering, which is primarily footwear (with Leather Working Group certified leather).

Now, the company has signed agreements with two partners for franchises in Latin America and the Middle East, with a goal of 20 international franchise openings in 2024. Additionally, Hoff will open seven of its own stores outside of Spain.

Currently, Spanish turnover accounts for 95% of the company’s total, but it plans to take this down to 60% as it expands globally. Hoff closed 2023 with a commercial network of 28 stores around the world and 17 points of sale through the El Corte Inglés department stores.

Source: Modaes