“Competition, integrity and the role of social media in the leather sector” is a 20-minute episode featuring three texts by Dr Mike Redwood, taken from the Redwood Column of the ILM website. The first episode, “Sustainability demands integrity and completeness”, discusses the balance required to fit a sustainable path with technological advancement and how the scientific origins of some words used in promotions and campaigns are routinely ignored in favour of a clever slogan. This is followed by the “Living with the competition” episode, which explores how denigrating competitive materials is not effective marketing and how biomaterials will be increasingly important alongside leather. The third and final episode, “A noted absence”, looks at the absence of the leather industry from social media and the importance of more direct involvement from senior management.
Each episode of ILM’s podcast series is designed to appeal to all parts of the leather supply chain, including tanners, traders, suppliers, academia and research organisations, OEMs, brands and retailers. To download or listen to the free-of-charge podcasts, please click here.