“‘Made In’ is about consumers who have a right to know where a product came from,” said Fabio Aromatici of Assocalzaturifici, the Italian footwear industry association. “It supports European companies who choose a local production strategy and promotes the EU manufacturing industry.”

Country of origin labels are currently voluntary in the European Union and many of the bloc’s governments want to keep it that way and may oppose the move when they resume debate of the consumer product safety legislation later this year.

During the debate, many lawmakers warned the law would land companies with extra paperwork, a stance backed by the governments of Germany and UK which see the proposed rules as anti-free-trade and protectionist.

But some manufacturers back the legislation, hoping it will give a boost against cheaper products made in China or India. Southern EU states, particularly luxury and fashion-focused Italy, Spain and France, champion the law.