A day after announcing its plans for Jaguar to become fully electric by 2025, Jaguar Land Rover (JLR) said it plans to cut 2,000 jobs from its global salaried workforce. “The full review of the Jaguar Land Rover organisation is already underway”, said the company. “We anticipate a net reduction of around 2,000 people from our global salaried workforce in the next financial year.” The review is not expected to impact hourly paid, manufacturing employees.

JLR’s new global strategy called “Reimagine” involves a significant acceleration of the electrification of all its brands. All new Jaguar vehicles are to be all-electric by 2025, and by 2030, the British automaker expects 100% of the sales from the brand to be all-electric vehicles. Land Rover is to launch its first all-electric vehicle in 2024, and by 2030, the company aims for 60% of all sales coming from all-electric vehicles.

JLR said that Reimagine is the start of the journey to become a net zero carbon business by 2039, with clean-hydrogen fuel-cell power being developed in preparation for future demand. Thierry Bolloré, CEO, JLR, said the company is likely to sacrifice volume for profit on the journey to a zero-emission target of 2039 for the two premium brands, and zero tailpipe emissions by 2036.