Located in high-end Mayfair, the JCA/London Fashion Academy has been set up in partnership with the University of West London. Adopting a holistic approach, the Academy seeks to combine traditional teaching with a more entrepreneurial focus, including mentorship and an incubator for innovative talents. “The curriculum was written by a collaborative team of fashion academics headed by the current director of teaching and learning, Susan Dillon, who has many years of fashion design experience, fashion teaching and is also a professional author of fashion management books and holds an MBA. This was underpinned by the innovative thinking of the creative director and founder of the Jimmy Choo brand, Professor Jimmy Choo OBE, his thinking underpins the concept of fashion design education offered on all the courses at the Academy”, reads the website.