On April 11 Kering named the former Louis Vuitton and Prada communications executive Stefano Cantino, as Deputy CEO of Gucci to help drive a revival of the Italian label which recently saw revenues fall sharply. He will begin his new role on May 2 and will report to Jean-François Palus, Gucci’s President and CEO.

“In this newly created position, Stefano Cantino will share with Jean-François Palus the responsibility to define and implement the brand strategy,”said Kering.

Cantino joins a relatively new team at Gucci. Palus, who was appointed interim CEO of Gucci amid an executive shake-up in July 2023 but has now been installed in the role permanentlysince February. Creative director Sabato De Sarno presented his first collection for the Italian house last September at Milan Fashion Week.