The competition, hosted at craftingtomorrowsluxurychallenge.com, will run until December 26, 2021 and invites customers to learn more about Kering’s efforts in circularity and sustainability, and answer questions for a chance to win prizes.

The competition website includes comments such as: “The climate emergency is at the top of the fashion industry’s agenda, which has a significant impact in terms of use of energy, water and resources, and through chemical pollution. The Group is working to cut its energy costs and has achieved a 35% reduction in carbon emission intensity at its Houses’ stores since 2015.”