Sena’s presentation, “Sharing key lessons from JBS’ LCA of Kind Leather and how this will help improve the image of leather”, gives an insight into the results of the company’s recent lifecycle analysis of its Kind Leather concept. Sena will explore the importance of proper data allocation and accurate calculation of the effect the different processes and stages within the leather making cycle have across the various environmental impact metrics. In addition, he will share how this information can be applied for a more efficient use of resources overall, and how this in turn can help improve the wider negative perception of leather. The presentation will show how leather can have a low or positive LCA score compared with other materials.

Kim Sena

About the presenter
Kim Sena is Sustainability Manager at Brazil headquartered global hide and leather supplier JBS Couros and has been with the company for six years. Sena’s remit includes working on green solutions to the leather business, from process optimisation and assessment to the minimisation of the consumption of natural resources. He was also among those responsible for the design and creation of Kind Leather and the traceability interface JBS 360. In May 2021, Sena was also appointed to the management board of Leather Naturally, where he will lead the Promotion Team with responsibility to improve the group’s visibility within the industry.

Who should watch this webinar?
This webinar is aimed at the whole leather supply chain from meat processors and traders to leather manufacturers and leather using brands, retailers and OEMs.

Webinar speaker programme:
• First presentation: Dr Sascha Dietrich, Director of the Testing Laboratory, and Dr Michael Meyer, Scientific Director and Managing Director, FILK technical institute in Freiberg, Germany, “Leather versus alternative and trendy materials”
• Second presentation: Kim Sena, Sustainability Manager, JBS Couros, “Sharing key lessons from JBS’ LCA of Kind Leather and how this will help to improve the image of leather”
• Third presentation: Yoann Regent, Biodiversity and Animal Welfare Specialist, Kering, “Environmental P+L and best practice”

The presentations will be followed by a brief Q&A session.

Webinar overview:
Date: Thursday, May 27, 2021
Time: 2pm (UK), 3pm CET
Duration: ca. 45 minutes.
Cost: Free-to-attend (participation subject to approval)

Click here to register for free.