In her role, Tinsley will collaborate with the technical team to expand Law Tanning Company’s portfolio of leather offerings to appeal to an even broader customer base. In addition, she will execute all marketing initiatives for the Milwaukee-based leather producer and lead the development of marketing strategies to support consistent business growth and enhance brand equity and awareness.

Before joining Law Tanning, she was most recently the Director of Education at Moore & Giles in Lynchburg, Virginia where she developed and administered all educational programs, including online continuing education, showroom education and outreach for retailers. Prior to that, Tinsley directed the product development and marketing campaigns at the Tasman Leather Group in Hartland, Maine as the VP of Marketing and Brand Development. From 2011-2013, she was a brand representative for Hancock & Moore Furniture of Hickory, North Carolina. Her experience and technical understanding of leather and leather goods provides her with a strong perspective into the industry. “Whitney brings a wealth of knowledge of both the leather industry and modern marketing techniques. Her leadership will be key in the cultivation of future growth at Law Tanning; reaching new markets and customers throughout the globe,” said Ryan Law, President.

Law Tanning Company is a leading international producer of fine leathers. Located in Milwaukee, WI, it is the most diverse leather producer in North America, tanning cowhide (grain and splits), genuine American bison, pig, deer, elk and kangaroo. It produces both grain and crust finished leather for a range of industries including footwear, fashion accessories, sporting goods, glove and industrial and small leather goods.