“People who previously said they didn’t need it now are saying they must have it,” said Chris Stevens, President of North American sales and marketing at Violino.
Sofas with leather/vinyl covers and memory foam cushioning feature starting retail price points of $799 in stationary and $999 in motion.

At the higher end of the market, the focus, as expected, is on all-leather covers. American Leather, for example, is reporting success with a new collection by designer Stanley Jay Friedman, while Bradington-Young, a unit of Hooker Furniture, has found a winner with a line-up of domestically produced leather recliners retailing for $1,499 to $1,999.

“We are getting rave reviews,” said Mike Delgatti, President of Hooker Upholstery. “We’re finding a lot of interest in the premium recliner segment.”

Several new leather upholstery resources focusing on middle and upper-end product also are reporting successful debuts.

Officials at HTL Furniture said they’re having success with the company’s new Muse brand, which features European contemporary styling, while Bracci, a new high-end line imported from Italy, appears to be off to a good start.

“Our product has been well-received. The customer recognises the difference,” said Bracci President Mauro Bracciale “We’re bringing Italian design that’s scaled for the North American market.”

Sofas in the Bracci line retail for $1,999 to $4,999, while sectionals retail for as much as $12,000. Stefanie Lucas, President of Domicil and brands at HTL, said the Muse line has been well received by buyers seeking to add a contemporary line that blends well with other styles.

Source: Furniture Today