The new icon has been created for leather using brands, retailers and makers – indeed anyone that wants to provide access to straightforward, easy to understand information about leather for their audience or customers.
The icon includes a QR code and can be featured at point-of-sale at retail, in product brochures or magazines, even in training guides. It takes the user directly to the Fact Sheet section of the Leather Naturally website, where they will find information they need in English, German, Italian, Dutch, Spanish and Portuguese.
Leather Naturally Communications Lead Claudia Spahr commented: “We have seen an increased demand for fast-to-find facts and our new icon provides instant access to what we know is the most frequently searched information, as well the wider content of the Leather Naturally website, including our comprehensive Modern Leather Making Guide, which is also proving an invaluable training resource for brands and retailers.”
The Get the Facts icon is available, free-to-use for all interested parties, who can register for more information about its use here.