Leather Naturally is a not-for-profit organisation aimed at promoting leather and marketing the general leather industry which is run by volunteers from the industry. Jim Deheer has been elected to replace outgoing Communications Lead, Alexa Rosatti (JBS). In addition, Carla Vélez has been elected to replace outgoing Board member Natasja Brouns (Stahl).
With over two decades in the leather, luxury, and manufacturing sectors, Jim Deheer combines industry expertise with a strong commitment to responsible leather, informed by his work with the Scottish Leather Group, the Leather Working Group, One 4 Leather, and his own company Loop Marketing.
Carla Vélez is a creative project manager and educator working at the intersection of leather, design and sustainable innovation, drawing on her teaching at the La Gaspar School of Art and Design and her Master’s in Fashion Communication and Marketing to lead European design- and sustainability-focused projects at Leather Cluster Barcelona while coordinating La Gaspar’s Erasmus programme.
Leather Naturally has thanked outgoing Board members Rosatti and Brouns for their support during their tenure.
