Leather Naturally (LN) said its new website has been redesigned “after research into the questions that consumers want the answers for”. It features a cleaner navigation and clearer content organisation. Also, a series of downloadable fact sheets with concise, easy to understand information, are available for consumers, journalists, designers and developers. In collaboration with the German Leather Federation (VDL), LN is also launching a German version of the website.

“We are pleased that with great support from many individuals in the leather industry and a professional Leather Naturally Communications team, we have come up with this exciting new website, that will give transparent information to consumers, journalists, designers and developers”, said Debbie Burton, Director of Marketing, Pittards and member of the Leather Naturally Management Board. Andreas Meyer, Managing Director, German Leather Federation (Verband der Deutschen Lederindustrie), said that the leather industry “needs to be more united” for the education and promotion of leather. “We are therefore happy that as part of this project it is now possible to offer the interesting aspects about the beauty and sustainability of leather in German as well. It is one step, and we hope that other languages will follow”, said Meyer.