Leather Naturally is encouraging its business partners to support the association by becoming a member and by making a financial donation to its Metcha campaign, which focusses on the education and promotion of leather on social media platforms. “Now, more than ever, we need to unite ourselves to educate and promote leather, bearing in mind it is all about transforming a by-product from the food industry into a sustainable material, fitting perfectly in a circular society”, said Hans van Haarst, CEO, Smit & Zoon, adding that his company “will continue to strongly support Leather Naturally, Metcha and society to ensure that the right message will be told to young generations and that consumers will build their purchasing decisions by understanding that leather is making a positive contribution to a circular society.”
During a recent webinar, Fernando Bellese, who is part of the Metcha Management Team, gave an overview of the achievements of the campaign over the past 18 months, which included a total social media reach of 2,421,052 people and 558,978,062 impressions of leather related content (120 million was the target). Bellese also outlined Metcha’s ambitious plans for 2021, which includes workshops for young designers, as well as further collaborations with brands to develop exclusive products under the label Metcha Originals, which will allow the campaign to become more self-sustaining over the course of the next few years. Read more here.
For more information on how to become a member please contact info@leathernaturally.org.
To make a donation to finance the second year of the Metcha campaign, please click here.