Yet as with most material on the internet it continues to be replicated, in parts, throughout the internet and its aftermath continues to generate anti-UGG comments on Facebook and other social media pages.

The Yahoo article argued that the shearling used on UGGs comes from skins pulled live off animals and also discusses mistreatment of dogs supposedly used in counterfeits. UGG subsequently issued the following statement and the Leather Naturally! programme asks you to use it to support UGGs as strongly as you can against this totally unwarranted, but sadly typical, attack. Their statement is as follows:

“At UGG Australia, we want consumers to know about the sheepskin used in our products. We are among the leaders in ethical supply chain for consumer goods, and particularly the sourcing of sheepskin. UGG does not use sheepskin unless it is a by-product of the meat industry.

1. The sheepskin that is used in many UGG products, including our Classic boots, is real. But, unlike mink, lynx and other animals that are raised exclusively for their pelts, sheep are ‘not’ raised for their skins. According to the American Sheep Industry Association, sheep are raised primarily for meat and wool, with the sheepskin being a by-product, worth less than 10% of the value of the sheep. In fact, at times when there has not been demand, sheepskins have been discarded as waste, sometimes even piled up and burned. This is no different than leather, which is a by-product of the beef industry, put to good use.

2. UGG is a leader in humane practices regarding the raising of sheep. We actively support efforts of animal rights organizations to end the practice of mulesing by requiring our suppliers to certify that they do not supply any materials or products to Deckers from sheep which have been mulesed.

3. Eliminating inhumane treatment of sheep, and eliminating the use of raccoon dog fur, are among the reasons UGG devotes significant resources to prevent the manufacture and distribution of counterfeit goods. We ask consumers to assist in stamping out this plague. Counterfeit products often use fur and we do not, use sheepskin from sheep not humanely raised, and can contain chemicals, which pose health hazards. For example, fur of raccoon dogs and other animals – which UGG has never and will never use – have turned up in counterfeit UGG products. Counterfeiting is a social plague that involves global human rights, uses child labour and has health and safety issues. We aggressively pursue counterfeiters, from seizure of product and broad investigations to takedowns of websites, trade boards and auction sites. We will continue to work with lawmakers, customs and policing authorities around the world to ensure that fake, inhumane and dangerous product is seized and destroyed, consumers are not duped into buying fake or dangerous products, and counterfeiters are punished.”