Founded in 2005, Neteven enables brands to simplify and effectively monitor the distribution of their products on the world’s largest online marketplaces, based on a SaaS platform and associated services. The platform centralises the product catalogue and information on stock levels, sales prices, and orders to automate and facilitate distribution on online marketplaces.

The absence of norms and the management of multiple interfaces is a real impediment when it comes to digital marketplaces and in developing omnichannel strategies for brands or distributors. Greg Zemor, CEO and co-founder of Neteven, said: “With Lectra, we will be able to cover the entire chain, from production to distribution. We will respond to brands’ Direct-to-Consumer strategy issues. This union will allow us to go even further in terms of innovation, value creation, and business as well as international expansion,” he added.

The transaction concerns the acquisition of 80% of Neteven for €12.6 million now. The acquisition of the remainder of capital and voting rights will take place in June 2025, for an amount between 0.6 to 0.9 times 2024 recurring revenues.

Lectra manufacturers leather cutting solutions for the leather supply chain.