According to Lectra, many manufacturers, particularly in Turkey, are aiming upmarket, striving to reach a new level of excellence or developing their own brands, and their activity now covers the whole value chain, including design and product development. Product lifecycle management solutions, such as Lectra Fashion PLM, fit perfectly within the strategic plans of a growing number of Turkish companies, the company said in a statement.

Susoy started his career in 1995 at Ricoh’s Turkish distributor. He joined Lectra Turkey as a Sales Manager in 1999. He was later appointed as Country Sales Director and General Manager of Lectra’s Turkish subsidiary. He served as the Country Manager for Dassault Systèmes in Turkey from 2012 to September 2015.

“I am pleased Burak Susoy has returned to Lectra. He is in charge of a region with clear potential,” said Daniel Harari, CEO, Lectra. “Turkey is continuously strengthening. It has major entrepreneurs, considerable skills and an ability to develop quality products. Today, Turkey is Europe’s second textile and apparel supplier and is a solid base for many automotive suppliers”, he added.