Lectra has appointed Edouard Macquin as its President of Lectra Americas. Macquin joined Lectra in 1987 and, in 2000, was appointed Director of Lectra Brazil. In 2011, he took the lead as Lectra’s Global Chief Sales Officer and in 2014 became a member of Lectra’s Executive Committee. Macquin is to continue to develop the Company’s fashion, furniture and automotive leadership across North and South America, “empowering forward-thinking brands to realise new business and product opportunities”.

“With his ability to execute on our entire range of technological solutions, there is no better choice to lead our Americas business and our Industry 4.0 offerings there,” said Daniel Harari, Chairman and CEO, Lectra. “Edouard consistently delivers on our strategic objectives. Our values of innovation and customer empowerment are ingrained into the way Edouard thinks and works, so we look forward to him continuing to grow our business in the Americas.”

Macquin holds a Master of Business Administration degree from São Paulo Business School and speaks five languages; French, English, Portuguese, Spanish and Italian. He will be based in the Lectra Americas headquarters in Atlanta.