Levi’s is “deprioritising and ultimately exiting” the footwear business, which is not only not Levi’s core competency but has never achieved significant scale, said Michelle Gass, who took over as president and chief executive officer last January told media outlet Footwear News.

However, the company will continue to collaborate with footwear brands, as it recently did with Crocs and New Balance.

The move is part of the company’s Project Fuel productivity plan, which resulted in US$116 million in severance and other charges in the first quarter and is designed to focus the brandas it pivots towards becoming more of a direct-to-consumer business.

In line with this, the company will expand its apparel offering beyond its core denim jeans business to include head-to-toe denim looks, tops, active non-denim styles and more.

Source: World Footwear / Footwear News