The organisers of Lineapelle said the “smart event” responds to the socioeconomic instability caused by Covid-19. By taking place alongside the five other tradeshows, A New Point of View seeks “to underline the liveliness of the Italian fashion chain and lifestyle that, despite being hit by the socioeconomic instability caused by the health emergency, react by putting forward its creativity, the renewed commitment to sustainability and the innovation of the companies involved”, said the organisers. Apart from the company stands, the event will also showcase an area dedicated to the new collections for summer 2021, as well as the offer for winter 2021-2022, with “The Era of Simplifying 2 – Slow is the New Hot” as a leitmotif.

Lineapelle is also preparing to launch the “365 Showroom”, a digital platform for the promotion and showcasing of the exhibitors’ collections, to be available 24/7 all year round.