The group noted that water is an essential component of its business from fashion and leather goods to wine and spirits and perfumes and cosmetics.

In its fashion and leather goods division, LVMH highlighted that Loro Piana has already reduced its water consumption by 25% between 2019 and 2022, while other businesses in the group have made similar efforts.

The new plan comes in response to the dual pressures of demographic change and the consequences of global warming, as well as the ongoing water crisis in France and subsequent action plans implemented by the French government.

To achieve a 30% reduction in group water consumption by 2030, LVMH has announced several measures, including:

  • Continuous improvement in the measurement of the water consumption footprint throughout the group’s value chain, using pressure indicators and geolocation to deploy specific action plans in areas suffering from water stress, restoring to the natural environment what is borrowed from it, and supporting local communities
  • Using the most efficient technologies for reusing treated wastewater and recovering rainwater on the group’s production sites and in its value chain by supporting partner breeders, growers and winegrowers
  • The introduction of manufacturing processes that consume less water, such as water recycling systems in distilleries and Loro Piana’s workshops
  • The continuation of the group’s regenerative agriculture programme initiated in 2021, which aims to improve soil quality and thus its capacity to capture and retain water
  • Raising customer awareness through environmental labelling of products.

By the end of this year, LVMH will also reveal a qualitative target for reducing its water consumption footprint to improve the quality of discharges into natural environments. This will be validated by LVMH partner Science Based Targets for Nature (SBTN).