The new e-commerce site has been developed in collaboration with the iconic Parisian store Le Bon Marché, meaning customers worldwide will be able to access and order exclusive designer collections without having to physically travel to the French capital.

24 Sevres, which marks a milestone for LVMH’s go-digital strategy, will not only supply luxury and contemporary brands but will also seek to promote emerging designers.

The premium service aims to deliver to over 70 different countries, and includes a loyalty programme that enables customers to collect points.