Messe Frankfurt, the world largest trade show organiser, said that its trade shows continue “to occupy a key position in the sourcing strategies of European buyers for textiles and clothing, leather, alternative materials and fashion accessories”, with the Trendbook designed to provide inspiration and a creative tool for building these strategies. Compiled by authors Louis Gérin and Grégory Lamaud, sociological studies, marketing approaches and creative developments were analysed to identify and decipher the “moods of tomorrow”.
The next Messe Frankfurt France trade fairs will take place from February 1-4, 2021.