The Provenance Time Capsule is linked with a tamper-proof hologram key documenting the footprint of each product along with provenance authentication.

The Meenakshi Pret a Porter collection incorporates the technology, with 3D AG’s proprietary brand authentication solution soorce3D.

Muldooneys says that the holograms offer a high level of security compared to NFC chips, which are susceptible to tampering.

The company said: “Each capsule encircles a beguiling time loop, safeguarded by the precision of Swiss-made holograms, encapsulating the very essence of time, virtue, luxury of the supplier’s heritage and unique artisanal craftsmanship.”