Based in Belgium, he will be in charge of the UK, Belgium, Netherlands, Denmark, Sweden, Norway, Finland, Estonia, Latvia and Lithuania markets, and will focus on anticipating and responding to Lectra’s customers’ needs in three key developing markets: fashion, automobile and furniture.

Gros was previously Director, Middle East and North Africa, where he supported Lectra’s customers in their strategy of creating value and strengthening their links with European manufacturers.

Working at Lectra for the past 30 years, he has been successively a member of the Professional Services team, responsible for the International Advanced Technology Center of Bordeaux (France), before being appointed Head of Sales in Canada and Director of the Maghreb region.