“Leather’s image problem and the need for innovation”, the 20-minute episode features three articles by ILM Editor Isabella Griffiths, which have been published in the Comments section of the ILM website. The articles tackle subjects such as why it is imperative for the leather sector to fight fake news and lazy journalistic reporting, how transparent marketing can break down prejudices against leather and what the leather sector can learn from the fashion industry. Each episode is designed to appeal to all parts of the leather supply chain, including tanners, traders, suppliers, academia and research organisations, OEMs, brands and retailers.
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New ILM podcast tackles leather’s need for innovation
The latest episode in the ILM podcast series “View From The Top” is now available to download and listen to for free here as well as via Apple Podcast and Spotify.