Holger Max-Lang has been appointed to the role of Lectra’s Managing Director for Central and Eastern Europe region, Russia. Based in Ismaning, near Münich, Germany, Max-Lang is to focus on delivering the Company’s customer-focused strategy for its fashion and clothing, automotive and furniture businesses to succeed as they embrace Industry 4.0.

Lectra says Central/Eastern Europe and Russia is a strategic region for the Company, offering strong potential in its main market sectors “thanks to a robust automotive industry, a dynamic furniture industry, especially in Germany and Poland, and a close connection between fashion brands in Germany, Austria, Switzerland and suppliers in Eastern Europe.”

Max-Lang joined Lectra in Germany in 2002 as a salesperson for automotive accounts. He then held diverse sales roles in the region, including the position of Sales Manager for all Lectra markets in Central & Eastern Europe region, Russia. In September 2017, he was appointed Business Development Director – Automotive, with the responsibility to develop the leather cutting activity worldwide.

Anchored in the digitalisation of industrial processes, from design to production, Industry 4.0 is redefining how factories are organised; smart and connected, they are driving the value chain, propelling a new digitalised lifecycle for products.