GDS gamble on early dates

Germany
Published:  16 September, 2013

The new dates for GDS in July 2014 (July 30 – August 1) and early February 2015 will mean that GDS will become the first trade fair for shoes and accessories of the season. The Messe Düsseldorf trade fair company have made details public for the first time and are taking a gamble that the footwear industry will respond positively to the new early dates.

Earlier dates, an even more international approach and the extension of the range to include such accessories as bags, belts, shawls or caps are the new focus for the fair. “With its new concept GDS pursues a clear aim”, says Werner Matthias Dornscheidt, President & CEO of Messe Düsseldorf: “As the industry’s number one trade fair we want to enable retailers to obtain guidance at the start of the season. Exhibitors should regard Düsseldorf not only as a kick-off event for their new innovations but also capitalise on this PR stage for showcasing their brands.” 


With a view to providing the perfect platform to achieve this goal GDS has developed a concept designed to meet retailers’ expectations says Kirstin Deutelmoser, Director of GDS and Global Shoes, and explains: “We have attached great importance to dialogue with the sector; we wanted to know precisely what retail, industry and the press expect from a leading trade fair. Precisely these insights have been incorporated into our new trade fair concept. Centre stage at GDS will be the exhibitors’ brand presentations translated into a brand experience for visitors – which will feature early on in the season to serve as guidance”. Deutelmoser sees this as an opportunity for companies: “It is especially important to be the brand on everyone’s lips and to work out and optimally present your own brand values. What is truer than ever: GDS is what each individual exhibitor makes of it.”

The next edition of GDS and Global Shoes takes place March 12-14, 2014 at Messe Düsseldorf.

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