Majority of tanners to avoid events in 2021

Worldwide
Published:  12 August, 2021

Responding to the 2021 ILM Tanner Business Confidence Survey, almost 60% of tanners have revealed that they will not visit or attend any industry fairs or events until at least 2022.

Although there may be financial factors at play, this mostly boils down to difficulties around travel restrictions and quarantines related to Covid-19, which continue to be a significant barrier to international travel and trade, especially in Asia.

87% said they would indeed exhibit or attend at trade shows once 2022 rolls around, with the hope that these restrictions end, or at the least ease off, by then.

Although many plan to avoid events altogether, tanners once again provided their perspectives on the most important trade shows in the industry, with 60% voting for Lineapelle / Simac Tanning Tech as the most vital for them to attend.

The full results of the 2021 ILM Tanner Business Confidence Survey are available to view online via an ILM subscription. To find out more about how to subscribe to ILM, click here or email Emma Bonell at customerservices@edifydigitalmedia.com for more information about how to access the survey results. Advertisers of ILM also have complimentary access to the results. If you have a subscription and need a reminder of your login details, please contact us.

The ILM Tanner Business Confidence survey is now in its eighth year and is the only truly global and neutral annual survey of the tanning sector. ILM is most grateful to those tanners who responded, and a copy of the survey results will be sent to those that took part via the September/October print/digital edition of ILM magazine.