Tanners continue to resist shift to e-commerce

Worldwide
Published:  17 August, 2021
Credit: rupixen.com

Only 29% of tanners plan to invest in e-commerce, down from 36% in 2020, according to statistics from the latest ILM Tanner Business Confidence Survey.

Responding to the survey, a key barometer for the leather industry, just 27% of tanners said that they already had an e-commerce solution set up for their customers and, with 71% not planning to invest in this area in the future, it is clear that tanners have no plans for significant digitalisation going forward.

The number of tanners who already have e-commerce capabilities was down 4% from 2020, a surprising shift for many who expected the restrictions caused by the Covid-19 pandemic to force many towards offering digital solutions while trade fairs and in-person selling became difficult, if not impossible.

The full results of the 2021 ILM Tanner Business Confidence Survey are available to view online via an ILM subscription. To find out more about how to subscribe to ILM, click here or email Emma Bonell at customerservices@edifydigitalmedia.com for more information about how to access the survey results. Advertisers of ILM also have complimentary access to the results. If you have a subscription and need a reminder of your login details, please contact us.

The ILM Tanner Business Confidence survey is now in its eighth year and is the only truly global and neutral annual survey of the tanning sector. ILM is most grateful to those tanners who responded, and a copy of the survey results will be sent to those that took part via the September/October print/digital edition of ILM magazine.