Adidas launches resale program

Worldwide
Published:  11 October, 2021
Credit: Adidas

The sports and footwear brand has launched the Choose to Give Back program to enable customers to send back used products for reuse or resale.

The program will utilise thredUP’s Resale-as-a-Service platform and will be integrated with the company’s Creators Club service.

While it was launched within the Creators Club app to members on October 7, the Choose to Give Back program will not roll out to wider audiences until early 2022. Currently, members can generate a prepaid shipping label through the app and use it send back any used products for reuse and resale.

If an item is not in a condition to be resold it will go through thredUP’s network of textile reuse partners. In exchange for sending in their old gear Creator Club members will earn rewards.